Corpus
Build the empirical field from real actor, media, market and audience data.
THE METHOD
From corpus to battleground.Del corpus al campo de batalla.
Narrative Engineering is the practice of designing, monitoring and correcting discursive architectures on a valid empirical basis.Narrative Engineering es la práctica de diseñar, monitorizar y corregir arquitecturas discursivas sobre una base empírica validable.
Symbolic power is not a black box.El poder simbólico no es una caja negra.
If symbolic power is distributed, legitimised and transformed through identifiable patterns, it can be measured, mapped and deliberately modified.Si el poder simbólico se distribuye, legitima y transforma mediante patrones identificables, puede medirse, mapearse y modificarse deliberadamente.
Frame
Derive and code how actors define the problem, solution and motivation.
Structure
Test how frame components cohere, coexist and leave exploitable gaps.
Dominance
Measure who owns or contests meaning, where and over time.
Decision
Translate empirical structure into strategic leverage and intervention.
Not social listening. Not storytelling templates.No es social listening. No son plantillas de storytelling.
Social listening counts mentions, sentiment and hashtags. RELAT reconstructs frames and measures symbolic competition. Academic framing provides rigor; RELAT operationalises it for live decisions.El social listening cuenta menciones, sentimiento y hashtags. RELAT reconstruye marcos y mide competición simbólica. El framing académico aporta rigor; RELAT lo operacionaliza para decisiones reales.
RESEARCH FOUNDATION
Peer-reviewed research, operationalised.Investigación peer-reviewed, operacionalizada.
RELAT builds on research into frame construction, resonance, prognosis gaps, frame compensation and corporate counter-framing. The machine scales calculation; frame judgment remains deliberately human.RELAT se apoya en investigación sobre construcción de marcos, resonancia, prognosis gaps, frame compensation y counter-framing corporativo. La máquina escala el cálculo; el criterio sobre los marcos sigue siendo deliberadamente humano.